But I think a great deal of people subscribe to Netflix etc. not because they have analysed the programming in detail, and are aware of large numbers of specific shows that they want to watch - they do it because they trust that, in general, the service will provide them with a regular supply of appealing content.

And that makes the Netflix purchase decision *much* more like the decision to subscribe to a journalism outlet. It's probably, indeed, the reason many people pay for Medium.

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